TY - CHAP U1 - Konferenzveröffentlichung A1 - Möslein, Kathrin M. T1 - Communities and Personalization for Individual Products Y1 - 2002 UR - https://bas.uni-koblenz.de/bas/publications_light.nsf/c5afffd09db54d89c12572180036e1b1/1e0d32e51152711cc125735900490880/$FILE/koch_158_final.pdf N1 - British Academy of Management, Annual Conference 2002, London 8-10 September 2002 ER -