@inproceedings{MoesleinPiller2000, author = {Kathrin M. M{\"o}slein and Frank Piller}, title = {Information as a Critical Success Factor for Mass Customization. Or: Why Even a Customized Shoe does not Always Fit}, year = {2000}, abstract = {Begutachtete wissenschaftliche Publikation / Reviewed research paper}, language = {en} }