@inproceedings{MoesleinPiller2003,
  author    = {Kathrin M. M{\"o}slein and Frank Piller},
  title     = {Managing High Variety - How to Overcome the Mass Confusion Phenomenon of Customer Co-Design},
  year      = {2003},
  abstract  = {Begutachtete wissenschaftliche Publikation / Reviewed research paper},
  language  = {en}
}