TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Möslein, Kathrin M.
A1  - Piller, Frank
T1  - Managing High Variety - How to Overcome the Mass Confusion Phenomenon of Customer Co-Design
N2  - Begutachtete wissenschaftliche Publikation / Reviewed research paper
Y1  - 2003
N1  - Proceedings of the EURAM 2003 Conference ( Track on Design-based Organization and Design Management, chaired by Armand Hatchuel und Roberto Verganti), Milan, Italy, April 3-5, 2003
ER  -