@inproceedings{M{\"o}sleinPiller2001,
  author    = {M{\"o}slein, Kathrin M. and Piller, Frank},
  title     = {Mass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet},
  year      = {2001},
  abstract  = {Begutachtete wissenschaftliche Publikation / Reviewed research paper},
  language  = {en}
}