TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Möslein, Kathrin M.
A1  - Piller, Frank
T1  - Mass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet
N2  - Begutachtete wissenschaftliche Publikation / Reviewed research paper
Y1  - 2001
N1  - Proceedings of the International NAISO conference on Information Science Innovations (ISI 2001), The American University of Dubai, Dubai Internet City, Dubai, U.A.E., March 17-21, 2001
ER  -