@misc{RudolphSchwetzler2012,
  author    = {Christin Rudolph and Bernhard Schwetzler},
  title     = {The Power of Diversified Companies During Crisis},
  url       = {https://www.bcgperspectives.com/content/articles/value_creation_strategy_management_two_speed_economy_power_diversified_companies_during_crises/},
  institution = {Chair of Financial Management},
  type      = {other},
  year        = {2012},
}