@phdthesis{Thallmaier2015,
  author    = {Stefan Thallmaier},
  title     = {Customer co-design: a study in the mass customization industry},
  year      = {2015},
  abstract  = {Stefan R. Thallmaier’s iestigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.},
  language  = {en}
}