TY  - THES
U1  - Dissertation / Habilitation
A1  - Thallmaier, Stefan
T1  - Customer co-design: a study in the mass customization industry
N2  - Stefan R. Thallmaier’s iestigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
Y2  - 2015
UR  - http://link.springer.com/book/10.1007/978-3-658-07526-2
N1  - Wiesebaden: Springer Gabler, 2015 ISBN 978-3-658-07525-5 (print) ISBN 978-3-658-07526-2 (ebook) Leipzig, HHL Leipzig Graduate School of Management, Diss., 2014
ER  -