TY - CHAP U1 - Teil eines Buches A1 - Weinrich, Kai A1 - Kirchgeorg, Manfred A1 - Müller, Jenny T1 - Impact of the financial crisis on the employer brands of banks N2 - Today it is widely accepted that qualified employees are a central success factor for companies. In order to compete on the labor market companies build employer brands. At present, the concept of employer branding focuses on building and managing brands in “normal” times, without taking consequences of potential crises into consideration. Our aim is to discuss the role of the last financial crisis in the context of employer branding. Therefore, the expectations of high potentials as well as the employer brand images of banks were compared before and after the crisis showing a highly significant impact of the crisis. Y1 - 2011 N1 - In: Noble, Stephanie M.; Noble, Charles H. (Eds.). Marketing 2011: delivering value in turbulent times. Chicago, Ill.: American Marketing Association, 2011, 403-413 (AMA Educator’s Proceedings 22) ER -