@article{Z{\"u}lchPronobis2007,
  author    = {Z{\"u}lch, Henning and Pronobis, Paul},
  title     = {Die Bilanzierung von Customer Loyalty Programmes gewm{\"a}ß IFRIC 13 - Die Neuregelung im Lichte der bislang gef{\"u}hrten Diskussion -},
  institution = {Chair of Accounting and Auditing},
  year      = {2007},
  language  = {de}
}