@phdthesis{Bornschein2020,
  author    = {Rico Bornschein},
  title     = {Consumer behavior in a multichannel context and its managerial Implications},
  journal    = {Dissertation},
  address   = {Leipzig},
  url       = {https://nbn-resolving.org/urn:nbn:de:bsz:14-qucosa2-737719},
  pages     = {V, 76},
  year      = {2020},
  language  = {en}
}