TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Jasinenko, Anna
A1  - Christandl, Fabian
A1  - Meynhardt, Timo
T1  - Justified by ideology
BT  - why conservatives care less about corporate social irresponsibility
JF  - Journal of Business Research
N2  - We examine the cognitive and motivational process underlying the effect of consumers’ conservatism on their corporate social responsibility (CSR) perceptions of irresponsible versus responsible companies. Building on political psychology and system justification theory, we identify and test market system justification (MSJ) as a motivated social cognition underlying ideological differences in CSR perceptions and reactions. Using four empirical studies, we find that the relatively high MSJ of conservatives (compared to that of liberals) results in less critical CSR perceptions of irresponsible companies and, thus, in less penalizing reactions. Moreover, we find that conservatism influences CSR perceptions of irresponsible companies more strongly than of responsible companies because MSJ affects only perceptions of market behaviors that threaten notions of fair markets (i.e., low CSR). The results improve predictions of consumers’ perceptions and reactions to responsible and irresponsible companies.
KW  - System justification
KW  - Political ideology
KW  - Conservatism
KW  - CSR perception
KW  - Corporate social responsibility
KW  - Fair market ideology
Y1  - 2020
SN  - 01482963
SS  - 01482963
U6  - https://doi.org/10.1016/j.jbusres.2020.04.006
DO  - https://doi.org/10.1016/j.jbusres.2020.04.006
VL  - 114
SP  - 290
EP  - 303
ER  -