@article{MaierWilken2014,
  author    = {Maier, Erik and Wilken, Robert},
  title     = {The impact of stress and level of construal on willingness to pay},
  journal   = {Psychology \& Marketing},
  volume    = {31},
  issn      = {0742-6046},
  doi       = {10.1002/mar.20733},
  institution = {Chair of Marketing and Retail},
  pages     = {774 -- 785},
  year      = {2014},
  language  = {en}
}