@article{MaierWilken2014, author = {Erik Maier and Robert Wilken}, title = {The impact of stress and level of construal on willingness to pay}, series = {Psychology \& Marketing}, volume = {31}, issn = {0742-6046}, doi = {10.1002/mar.20733}, pages = {774 -- 785}, year = {2014}, language = {en} }