@article{MaierWilken2017,
  author    = {Erik Maier and Robert Wilken},
  title     = {Broad and narrow country-of-origin effects and the domestic country bias},
  series   = {Journal of Global Marketing},
  volume    = {30},
  issn      = {0891-1762},
  doi       = {10.1080/08911762.2017.1310965},
  pages     = {256 -- 274},
  year      = {2017},
  language  = {en}
}