TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Maier, Erik
A1  - Wilken, Robert
T1  - Broad and narrow country-of-origin effects and the domestic country bias
JF  - Journal of Global Marketing
Y1  - 2017
SN  - 0891-1762
SS  - 0891-1762
U6  - https://doi.org/10.1080/08911762.2017.1310965
DO  - https://doi.org/10.1080/08911762.2017.1310965
VL  - 30
SP  - 256
EP  - 274
ER  -