@article{MaierWilkenDost2015,
  author    = {Maier, Erik and Wilken, Robert and Dost, Florian},
  title     = {The double benefits of consumer certainty},
  journal   = {Marketing Letters : A Journal of Research in Marketing},
  volume    = {26},
  doi       = {10.1007/s11002-014-9282-5},
  institution = {Chair of Marketing and Retail},
  pages     = {473 -- 488},
  year      = {2015},
  language  = {en}
}