TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Maier, Erik
A1  - Wilken, Robert
A1  - Dost, Florian
T1  - The double benefits of consumer certainty
BT  - combining risk and range effects
JF  - Marketing Letters : A Journal of Research in Marketing
Y1  - 2015
U6  - https://doi.org/10.1007/s11002-014-9282-5
DO  - https://doi.org/10.1007/s11002-014-9282-5
VL  - 26
SP  - 473
EP  - 488
ER  -