@phdthesis{Naujoks2020, author = {Tobias Naujoks}, title = {Structural changes in online retailing and the marketing mix}, journal = {Dissertation}, address = {Leipzig}, url = {https://nbn-resolving.org/urn:nbn:de:bsz:14-qucosa2-728737}, pages = {VII, 104}, year = {2020}, language = {en} }