@incollection{SchmidDauthKotullaetal.2018,
  author    = {Stefan Schmid and Tobias Dauth and Thomas Kotulla and Fabienne Orban},
  title     = {Aldi and Lidl: From Germany to the rest of the World},
  series = {Internationalization of Business: Cases on strategy formulation and implementation},
  publisher = {Springer},
  address   = {Cham},
  isbn      = {978-3-319-74088-1},
  doi       = {10.1007/978-3-319-74089-8\_4},
  pages     = {81 -- 98},
  year      = {2018},
  abstract  = {Within the retail industry, the grocery discount segment has grown in importance during the last decades. Aldi and Lidl are the two leading grocery discounters worldwide. The present case study outlines the internationalization of Aldi and Lidl. Not only market entry strategies but also target market and timing strategies as well as the standardization-differentiation controversy are addressed.},
  language  = {en}
}