TY  - THES
U1  - Dissertation / Habilitation
A1  - Holdack, Eric
T1  - Integrating bricks and clicks
BT  - essays on cross-channel integration approaches
Y2  - 2021
N1  - included:
Lurie-Stoyanov, Katja ; Fromme, Harro Fabian: The role of perceived enjoyment and perceived in assessing the acceptance of AR wearables. Lurie-Stoyanov, Katja: Extending the acceptance model for VR hardware towards VR experiences. Hesse, Damian: Customer segmentation based on the profitability of TBYB program users.
SP  - VIII, 130
S1  - VIII, 130
ER  -