TY  - THES
U1  - Dissertation oder Habilitation
A1  - Hesse, Damian
T1  - Retailing marketing management : perspectives from the retailers decision process and from the customers decision process
KW  - Retailing marketing
KW  - Decision making
KW  - Customer management
Y2  - 2021
N1  - included:
Bornschein, Rico ; Manß, Rico ; Hesse, Damian ; Maier, Erik: The profitability of adding bricks to clicks. Hesse, Damian ; Lurie, Katja: The German Advertising Industry - from 1950 to 2018. Hesse, Damian; Holdack, Eric: Customer segmentation based on the profitability of Try-Before-You-Buy program users. Hesse, Damian; Klapczynski: Consumer perception of orientation and navigation effects for online retail assortments.
SP  - XII, 232
S1  - XII, 232
CY  - Leipzig
ER  -