TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Lin-Hi, Nick
A1  - Kempen, Regina
A1  - Petrushevska, Maja
A1  - Hattrup, Kate
T1  - The new competitive environment of social enterprises
BT  - an experimental study on perceptions and consumer intentions for social vs. traditional enterprises
JF  - International journal of entrepreneurial venturing
N2  - The present study compares external perceptions and consumer intentions for social vs. traditional enterprises in order to analyse social enterprises' competitive ability in the market for sustainable products. To this end, an experimental survey was conducted with 222 participants. The results of a multivariate analysis of variance show that social enterprises are perceived as more socially responsible and credible than their traditional counterparts and face higher expectations in terms of sustainable behaviour. However, irresponsible behaviour was not found to yield stronger negative stakeholder reactions to social enterprises than to traditional enterprises. In addition, consumers' willingness to buy and willingness to pay for sustainable products were not higher for the products offered by social enterprises than by traditional enterprises. In sum, the study indicates that it is a difficult undertaking for social enterprises to successfully compete with their traditional counterparts in the market for sustainable products in the long run.
KW  - Competitive advantage
KW  - Consumer intentions
KW  - Credibility
KW  - Irresponsible behaviour
KW  - Social entrepreneurship
KW  - Perceived social responsibility
KW  - Sustainability
KW  - Willingness to buy
KW  - Willingness to pay
Y1  - 2020
SN  - 1742-5360
SS  - 1742-5360
U6  - https://doi.org/10.1504/IJEV.2020.105134
DO  - https://doi.org/10.1504/IJEV.2020.105134
VL  - 12
IS  - 1
SP  - 58
EP  - 84
ER  -