@misc{Maier2019,
  author    = {Erik Maier},
  title     = {Die Konversionsrate im Onlinehandel},
  url       = {https://handels.blog/erklaert/konversionsrate-im-onlinehandel/},
  institution = {Chair of Marketing and Retail},
  type      = {other},
  year        = {2019},
}