TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Fiedler, Lars
A1  - Kirchgeorg, Manfred
T1  - The Role Concept in Corporate Branding and Stakeholder Management
Y1  - 2007
N1  - In: Corporate Reputation Review, Vol. 10, No. 3. (2007), pp. 177-188
ER  -