@article{FiedlerKirchgeorgKaestneretal.2008,
  author    = {Lars Fiedler and Manfred Kirchgeorg and Evelyn K{\"a}stner and Kathrin Jung},
  title     = {Antecedents and consequences of brand image components in different target groups of corporate brands},
  year      = {2008},
  language  = {en}
}