@article{FiedlerKirchgeorgK{\"a}stneretal.2008,
  author    = {Fiedler, Lars and Kirchgeorg, Manfred and K{\"a}stner, Evelyn and Jung, Kathrin},
  title     = {Antecedents and consequences of brand image components in different target groups of corporate brands},
  institution = {Chair of Marketing Management and Sustainability},
  year      = {2008},
  language  = {en}
}