TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Fiedler, Lars
A1  - Kirchgeorg, Manfred
A1  - Kästner, Evelyn
A1  - Jung, Kathrin
T1  - Antecedents and consequences of brand image components in different target groups of corporate brands
Y1  - 2008
N1  - In: Romanian Marketing Review, (2008) 2, 6-27
ER  -