@misc{K{\"a}stnerKirchgeorg2008,
  author    = {K{\"a}stner, Evelyn and Kirchgeorg, Manfred},
  title     = {LiveTrends 2008 - Live Communication als Wertsch{\"o}pfungsfaktor},
  institution = {Chair of Marketing Management and Sustainability},
  year      = {2008},
  language  = {de}
}