@misc{KaestnerKirchgeorg2008,
  author    = {Evelyn K{\"a}stner and Manfred Kirchgeorg},
  title     = {LiveTrends 2008 - Live Communication als Wertsch{\"o}pfungsfaktor},
  institution = {Chair of Marketing Management and Sustainability},
  type      = {other},
  year        = {2008},
}