@book{Kirchgeorg2005,
  author    = {Kirchgeorg, Manfred},
  title     = {Handbuch Produktentwicklung - Strategien, Prozesse, Methoden, Ressourcen; M{\"u}nchen, Wien, 2005},
  institution = {Chair of Marketing Management and Sustainability},
  year      = {2005},
  language  = {de}
}