@techreport{Kirchgeorg2003,
  type      = {Working Paper},
  author    = {Kirchgeorg, Manfred},
  title     = {Markenpolitik f{\"u}r Natur- und Umweltschutzorganisationen},
  series    = {HHL-Arbeitspapier},
  institution = {Chair of Marketing Management and Sustainability},
  series    = {HHL-Arbeitspapier / HHL Working paper},
  number    = {62},
  pages     = {VII, 26},
  year      = {2003},
  language  = {de}
}