@techreport{Kirchgeorg,
  type      = {Working Paper},
  author    = {Manfred Kirchgeorg},
  title     = {Markenpolitik f{\"u}r Natur- und Umweltschutzorganisationen},
  series    = {HHL-Arbeitspapier},
  institution = {HHL Leipzig Graduate School of Management},
  address   = {Leipzig},
  pages     = {VII, 26},
  language  = {de}
}