@incollection{Kirchgeorg1994,
  author    = {Manfred Kirchgeorg},
  title     = {Stichwortbeitr{\"a}ge zu Makro-Marketing, Mega-Marketing, {\"O}ko-Marketing, Integriertes Marketing, Relationship-Marketing und Sozio-Marketing},
  year      = {1994},
  language  = {de}
}