TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Kirchgeorg, Manfred
T1  - Sustainability Marketing for the Poorest of the Poor
N2  - The link below leads to the full text of the article under the precondition that you have access to the publisher's platform at your library.
Y1  - 2006
UR  - http://onlinelibrary.wiley.com/doi/10.1002/bse.523/pdf
N1  - In: Business Strategy and the Environment, 15 (2006), 171-184
ER  -