@article{KirchgeorgK{\"a}stnerSpringer2010,
  author    = {Kirchgeorg, Manfred and K{\"a}stner, Evelyn and Springer, Christiane},
  title     = {Objectives for successfully participating in trade shows},
  institution = {Chair of Marketing Management and Sustainability},
  year      = {2010},
  language  = {en}
}