TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Kirchgeorg, Manfred
A1  - Kästner, Evelyn
A1  - Springer, Christiane
T1  - Objectives for successfully participating in trade shows
Y1  - 2010
N1  - In: Journal of Business and Industrial Marketing, 25 (2010) 1, 63-72
ER  -