TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Kirchgeorg, Manfred A1 - Kästner, Evelyn A1 - Springer, Christiane T1 - Objectives for successfully participating in trade shows Y1 - 2010 N1 - In: Journal of Business and Industrial Marketing, 25 (2010) 1, 63-72 ER -