@article{KirchgeorgKlanteJung2010,
  author    = {Kirchgeorg, Manfred and Klante, Oliver and Jung, Kathrin},
  title     = {The future of trade shows: insights from a scenario analysis},
  url       = {https://www.emerald.com/insight/content/doi/10.1108/08858621011038261/full/html},
  institution = {Chair of Marketing Management and Sustainability},
  year      = {2010},
  abstract  = {This paper aims to explore key factors that will shape the future of trade shows as a marketing instrument until the year 2020. Using multi-stage scenario analysis, the paper seeks to provide a background for the discussion of strategic decisions made by trade show companies when they respond to the challenges ahead.},
  language  = {en}
}