@book{KirchgeorgMeffert1998,
  author    = {Kirchgeorg, Manfred and Meffert, Heribert},
  title     = {Marktorientiertes Umweltmanagement - Grundlagen und Fallstudien},
  institution = {Chair of Marketing Management and Sustainability},
  year      = {1998},
  language  = {de}
}