@techreport{KirchgeorgPfeil2014, author = {Manfred Kirchgeorg and Silko Pfeil}, title = {Das Arbeitgeberverhalten der Generation Y: eine werteorientierte Analyse unter besonderer Ber{\"u}cksichtigung des Sinns der Arbeit}, year = {2014}, abstract = {Which values ​​and attitudes determine the ideas of Generation Y concerning their ideal working eironment and their job seeking behavior? How should companies deal with the challenges of the changing needs and expectations of these high-skilled and self-confident young people? A current collaborative study conducted by HHL’s SVI-Endowed Chair of Marketing and Enactus e.V. tries to answer these questions. Based on an online survey, a comprehensive data set was collected of more than 1,000 students of the Generation Y.\_x000D\_ ------------\_x000D\_ Interested in recruiting outstanding potentials from HHL? Take the chance and benefit from our recruitment services for companies.\_x000D\_}, language = {de} }