@techreport{KirchgeorgPfeil2014,
  author    = {Kirchgeorg, Manfred and Pfeil, Silko},
  title     = {Das Arbeitgeberverhalten der Generation Y: eine werteorientierte Analyse unter besonderer Ber{\"u}cksichtigung des Sinns der Arbeit},
  url       = {http://enactus.de/blog/news/enactus-studie-geht-der-these-sinnsucher-generation-y-nach/},
  institution = {Chair of Marketing Management and Sustainability},
  year      = {2014},
  abstract  = {Which values ​​and attitudes determine the ideas of Generation Y concerning their ideal working eironment and their job seeking behavior? How should companies deal with the challenges of the changing needs and expectations of these high-skilled and self-confident young people? A current collaborative study conducted by HHL's SVI-Endowed Chair of Marketing and Enactus e.V. tries to answer these questions. Based on an online survey, a comprehensive data set was collected of more than 1,000 students of the Generation Y._x000D_ ------------_x000D_ Interested in recruiting outstanding potentials from HHL? Take the chance and benefit from our <link http://www.hhl.de/en/companies/recruit-at-hhl/ _blank external-link-new-window "Opens external link in new window">recruitment services for companies</link>._x000D_},
  language  = {de}
}