@techreport{KirchgeorgSpringer2006,
  type      = {Working Paper},
  author    = {Kirchgeorg, Manfred and Springer, Christiane},
  title     = {Steuerung des Kommunikationsmix im Kundenbeziehungszyklus},
  series    = {HHL-Arbeitspapier},
  institution = {Chair of Marketing Management and Sustainability},
  series    = {HHL-Arbeitspapier / HHL Working paper},
  number    = {71},
  pages     = {VIII, 41, XI-XXVI},
  year      = {2006},
  language  = {de}
}