@article{KirchgeorgSpringerK{\"a}stner2011,
  author    = {Kirchgeorg, Manfred and Springer, Christiane and K{\"a}stner, Evelyn},
  title     = {Goal relations at trade shows: a B-to-B versus B-to-C comparison},
  institution = {Chair of Marketing Management and Sustainability},
  year      = {2011},
  language  = {de}
}