TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Kirchgeorg, Manfred
A1  - Springer, Christiane
A1  - Kästner, Evelyn
T1  - Goal relations at trade shows: a B-to-B versus B-to-C comparison
Y1  - 2011
N1  - In: Marketing Review St. Gallen, 28 (2011) 2, 22-27
ER  -