TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Mais, Björn
A1  - Weiss, Lysander
A1  - Kanbach, Dominik K.
T1  - Performing open innovation through strategic venture clienting
BT  - a guiding principles framework
T2  - XXXIV ISPIM Innovation Conference at: Ljubljana, Slovenia - 04 June to 07 June 2023
N2  - As an emerging form of strategic corporate venturing, equity-free corporate-startup-partnership (“Venture Clienting”) aims to enable open innovation for the strategic renewal of established companies. However, empirical research on how to leverage Venture Clienting for strategic renewal is thin. Consequently, the goal of this study is to provide empirical research on organizational characteristics to maximize strategic value contribution from Venture Clienting. To achieve this goal, the study applies a qualitative case-study analysis of semi-structured interviews from eleven managers of Venture Clienting units and comparable subject matter experts. That way, four aggregate dimensions for strategic Venture Clienting are identified for the resulting framework of guiding principles: autonomous entity, ecosystem prominence, problem orientation, and startup autonomy. This provides empirical grounding for strategic Venture Clienting in corporate venturing theory, and helps practitioners in established corporates to better leverage their equity-free corporate-startups partnerships for strategic renewal.
KW  - Open innovation
KW  - Lightweight open innovation
KW  - Corporate venturing
KW  - Venture client
KW  - Corporate-startup
Y1  - 2023
SN  - 978‐952‐65069‐3‐7
SB  - 978‐952‐65069‐3‐7
SP  - 16
S1  - 16
ER  -