Wie reagiert der Offline- auf den Online-Handel? Die Verbreitung von Reaktionsstrategien im stationären Handel
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| Document Type: | Report |
|---|---|
| Language: | German |
| Author: | Erik Maier, Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Chair of Marketing and Retail | |
| Year of Completion: | 2016 |
| Note: | Leipzig: HHL Leipzig Graduate School of Management, Juniorprofessur für Handels- und Multi-Channel Management, 2016 |