Kundenbindung durch crossmediale Integration: die Offline-Online-Integration am Beispiel eines Magic-Mirror-Experiments
| Document Type: | Article |
|---|---|
| Language: | German |
| Author: | Rico Manss, Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2017 |
| Note: | In: Marketing Review St. Gallen, (2017) 4, 24-33 |