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FC Bayern Munich: creating public value between local embeddedness and global growth

  • The case study describes how FC Bayern Munich – Germany’s most successful football club – has dealt with the challenges of the club’s international growth and role in society. We describe how the club management handled the balancing act between its local rootedness in the German state of Bavaria and its ambitions to be a global player in the football industry. Specifically, we show how the management became aware of rising tensions, how these were analyzed and mapped by means of the Public Value Scorecard® tool and the measures taken to unite and balance the seemingly paradox goals of strengthening the club’s Bavarian roots and achieving global growth. _x000D_ The case study and the teaching note are available via the <link http://www.thecasecentre.org/ _blank - "Opens external link in new window">Case Centre</link>.

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Document Type:Report
Author:Timo MeynhardtORCiD
Chairs and Professorships:Chair of Business Psychology and Leadership
Year of Completion:2015
Case Centre, 2015, Reference No. 215-131-1 and 215-131-8 (teaching note)