Business model patterns of B2B mass customizers : The case of German textile SMEs
- The mass customization (MC) business model has gained wide recognition in practice. In theory, the topic was considered on a rather general level or focused on the B2C segment. However, there is littleresearch on business models in B2B markets. Particularly for specialized SMEs in high-wage countries, MC seems highly promising due to its efficiencies. The textile industry represents an example for narrow-specialized SMEs, especially focusing on the German market. The data we collected during 29 on-site visits through 33 interviews allowed us to map the three most common business model patterns of this industry regarding their characteristics in the B2B domain.
| Document Type: | Article |
|---|---|
| Language: | English |
| Author: | Tim MosigORCiD, Leontin Karl GrafmüllerORCiD, Claudia Lehmann |
| Center: | Center for Leading Innovation and Cooperation (CLIC) |
| DOI: | https://doi.org/10.24867/IJIEM-2017-3-111 |
| Parent Title (English): | IJIEM - International Journal of Industrial Engineering and Management |
| ISSN: | 2217-2661 |
| Volume: | 8 |
| Issue: | 3 |
| Year of Completion: | 2017 |
| First Page: | 99 |
| Last Page: | 110 |
| Tag: | B2B; Business models; Mass customization |
| Content Focus: | Academic Audience |
| Peer Reviewed: | Yes |
| Rankings: | AJG Ranking / 1 |
| SJR Ranking / Q3 | |
| Sustainable Development Goals: | Decent work and economic growth |
| Licence (German): |  Urheberrechtlich geschützt |