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Identifying business model patterns of B2B mass customizers: the case of German textile SMEs

  • The mass customization (MC) business model has gained wide recognition in practice. In theory, the topic was considered on a rather general level or focused on the B2C segment. However, there is littleresearch on business models in B2B markets. Particularly for specialized SMEs in high-wage countries, MC seems highly promising due to its efficiencies. The textile industry represents an example for narrow-specialized SMEs, especially focusing on the German market. The data we collected during 29 on-site visits through 33 interviews allowed us to map the three most common business model patterns of this industry regarding their characteristics in the B2B domain. _x000D_ Keywords business models, B2B, mass customization

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Document Type:Article
Author:Tim MosigORCiD, Leontin Grafmüller, Claudia Lehmann
Center:Center for Leading Innovation and Cooperation (CLIC)
Year of Completion:2017
In: International Journal of Industrial Engineering and Management, 8 (2017) 3, 99-110 DOI 10.24867/IJIEM-2018-4-215