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Business model patterns of B2B mass customizers : The case of German textile SMEs

  • The mass customization (MC) business model has gained wide recognition in practice. In theory, the topic was considered on a rather general level or focused on the B2C segment. However, there is littleresearch on business models in B2B markets. Particularly for specialized SMEs in high-wage countries, MC seems highly promising due to its efficiencies. The textile industry represents an example for narrow-specialized SMEs, especially focusing on the German market. The data we collected during 29 on-site visits through 33 interviews allowed us to map the three most common business model patterns of this industry regarding their characteristics in the B2B domain.

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Metadaten
Document Type:Article
Language:English
Author:Tim MosigORCiD, Leontin Karl GrafmüllerORCiD, Claudia Lehmann
Center:Center for Leading Innovation and Cooperation (CLIC)
DOI:https://doi.org/10.24867/IJIEM-2017-3-111
Parent Title (English):IJIEM - International Journal of Industrial Engineering and Management
ISSN:2217-2661
Volume:8
Issue:3
Year of Completion:2017
First Page:99
Last Page:110
Tag:B2B; Business models; Mass customization
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:AJG Ranking / 1
SJR Ranking / Q3
Sustainable Development Goals:Decent work and economic growth
Licence (German):License LogoUrheberrechtlich geschützt