Identifying business model patterns of B2B mass customizers: the case of German textile SMEs
- The mass customization (MC) business model has gained wide recognition in practice. In theory, the topic was considered on a rather general level or focused on the B2C segment. However, there is littleresearch on business models in B2B markets. Particularly for specialized SMEs in high-wage countries, MC seems highly promising due to its efficiencies. The textile industry represents an example for narrow-specialized SMEs, especially focusing on the German market. The data we collected during 29 on-site visits through 33 interviews allowed us to map the three most common business model patterns of this industry regarding their characteristics in the B2B domain. _x000D_ Keywords business models, B2B, mass customization
Document Type: | Article |
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Language: | English |
Author: | Tim MosigORCiD, Leontin Karl GrafmüllerORCiD, Claudia Lehmann |
Center: | Center for Leading Innovation and Cooperation (CLIC) |
URL: | http://www.ijiemjournal.org/images/journal/volume8/01_IJIEM_2017_Mosig.pdf |
Year of Completion: | 2017 |
Note: | In: International Journal of Industrial Engineering and Management, 8 (2017) 3, 99-110 DOI 10.24867/IJIEM-2018-4-215 |