Co-innovation with customers: open innovation at Adidas Salomon
| Document Type: | Working Paper |
|---|---|
| Language: | English |
| Author: | Kathrin M. Möslein |
| Center: | Center for Leading Innovation and Cooperation (CLIC) |
| Year of Completion: | 2004 |
| Note: | Proceedings of the 24th Annual International Conference of the Strategic Management Society, Oct 31 - Nov 03, 2004, San Juan, Puerto Rico, USA |