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Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability

  • The “triple bottom line” concept (planet, people, and profit) represents an important guideline for the sustainable, hence future-oriented, development of societies and for the behaviors of all societal members. For institutions promoting societal change, as well as for companies being confronted with growing expectations regarding compelling contributions to sustainable changes, it is of great importance to know if, and to what extent, consumers have already internalized the idea of sustainability. Against the background of existing research gaps regarding a comprehensive measurement of the consciousness for sustainable consumption (CSC), the authors present the result of a scale development. Consciousness was operationalized by weighting personal beliefs with the importance attached by consumers to sustainability dimensions. Four separate tests of the CSC scale indicated an appropriate psychometric quality of the scale and provided support for this new measurement approach that incorporates the eironmental, social and economic dimensions of sustainability.

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Document Type:Article
Author:Ingo Balderjahn, Anja WeberORCiD, Manfred KirchgeorgORCiD
Chairs and Professorships:Chair of Marketing Management and Sustainability
Year of Completion:2013
In: AMS Review, 3 (2013) 4, 181-192