Mass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet
- Begutachtete wissenschaftliche Publikation / Reviewed research paper
| Document Type: | Conference Proceeding |
|---|---|
| Language: | English |
| Author: | Kathrin M. Möslein, Frank Piller |
| Center: | Center for Leading Innovation and Cooperation (CLIC) |
| Year of Completion: | 2001 |
| Note: | Proceedings of the International NAISO conference on Information Science Innovations (ISI 2001), The American University of Dubai, Dubai Internet City, Dubai, U.A.E., March 17-21, 2001 |