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Mass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet

  • Begutachtete wissenschaftliche Publikation / Reviewed research paper

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Metadaten
Document Type:Conference Proceeding
Language:English
Author:Kathrin M. MösleinORCiD, Frank Piller
Center:Center for Leading Innovation and Cooperation (CLIC)
Year of Completion:2001
Note:
Proceedings of the International NAISO conference on Information Science Innovations (ISI 2001), The American University of Dubai, Dubai Internet City, Dubai, U.A.E., March 17-21, 2001