Mass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet
- Begutachtete wissenschaftliche Publikation / Reviewed research paper
Document Type: | Conference Proceeding |
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Language: | English |
Author: | Kathrin M. MösleinORCiD, Frank Piller |
Center: | Center for Leading Innovation and Cooperation (CLIC) |
Year of Completion: | 2001 |
Note: | Proceedings of the International NAISO conference on Information Science Innovations (ISI 2001), The American University of Dubai, Dubai Internet City, Dubai, U.A.E., March 17-21, 2001 |