Audio Branding in Line with Brand Personality
| Document Type: | Part of a Book |
|---|---|
| Language: | English |
| Author: | Jenny Müller, Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2011 |
| Note: | In: Bronner, K.; Hirt, R.; Ringe, C. (Hrsg.): Audio Branding Academy Yearbook 2010/2011, Baden-Baden: Nomos, 2011, 189-202 |