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Enhancing customer relationship management using enterprise information integration with topic maps

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Metadaten
Document Type:Conference Proceeding
Language:English
Author:Jenny Müller, Manfred Kirchgeorg
Chairs and Professorships:Chair of Marketing Management and Sustainability
Year of Completion:2009
Note:
In: Mastorakis, N. et al. (Ed.): Recent Advances in Applied Informatics and Communications, Proceedings of the 9th WSEAS International Conference on Applied Informatics and Communications, 2009, WSEAS Press, pp. 151-155