Enhancing customer relationship management using enterprise information integration with topic maps
Document Type: | Conference Proceeding |
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Language: | English |
Author: | Jenny Müller, Manfred Kirchgeorg |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Year of Completion: | 2009 |
Note: | In: Mastorakis, N. et al. (Ed.): Recent Advances in Applied Informatics and Communications, Proceedings of the 9th WSEAS International Conference on Applied Informatics and Communications, 2009, WSEAS Press, pp. 151-155 |